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Expanding Business with TM

 By registering a trademark, you can obtain a "trademark right."
 Using this "trademark right," you can stop anyone from using trademarks that are "identical" or "similar" to the trademark that was registered*. In other words, you can prevent the market from being flooded with counterfeit goods, imitation goods, or low-quality knock-offs that use a trademark that is "identical" or "similar" to the trademark that was registered.

 * More precisely, you can stop anyone who does not have the right from using a trademark identical or similar to the registered trademark for designated goods or designated services.

Registering a trademark has the following four benefits.


1. A trademark can help gain the trust of your customers

 If counterfeit goods are eliminated, customers can safely buy your goods and receive your services without worry. This also prevents your potential customers from unintentionally buying another company's goods or services, thereby establishing the reliability and quality of your goods or services. As a result, customers will repeatedly purchase your goods or services.

2. A trademark can serve as a brand

 If your business efforts result in the customers gaining trust in your goods or services, the trademark itself gains value as a brand. This trademark can then be used as a symbol to efficiently communicate your brand image. Famous trademarks appearing in commercials or magazines cause people to envision a company's name, goods, and services at a single glance. It is much more difficult to communicate a brand image by explaining the techniques used in manufacturing your goods or explaining how your employees develop their skills.

3. A trademark can promote sales and expand your business

 A trademark makes it easier to provide new goods or services. For example, Apple Inc. expanded their brand from the "iPod" to the "iPhone," and then to the "iPad," enabling them to achieve good sales of a new product right from the start.
 A trademark can also be used to expand your business with a franchise. A franchise enables you to give someone else the right (license) to use your trademark. If your trademark is trusted by your customers, there would be many potential business owners interested in starting a franchise that would benefit from the reputation of your trademark. If you do not have a registered trademark, however, it would be difficult to attract potential business owners to open a franchise for you.
 By obtaining a Japanese trademark registration and also registering that trademark in other countries, your business can expand worldwide while using the same trademark. On the other hand, since each country requires a separate trademark registration, there could be various obstructions to future expansion worldwide if you do not quickly obtain the trademark rights.

4. A trademark can take advantage of regional specialties

 Trademark Law has provisions for developing and protecting "regional brands." Examples of famous regional brands in Japan include "Wajima lacquer," "Yamanaka hot-springs," and "Miyazaki beef." These products were made distinct from similar goods in other regions. By registering a trademark that is a combination of "region name" and "product name" (known as a "regional brand name"), people not associated with the particular region cannot use the name. Therefore, you can work together with business owners in the region to determine what region the regional brand name will be limited to, what standards will be expected of the goods, and other relevant information.

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